A Canonical Correlation Analysis between Work Motivation and Service Quality: A Study of Interns from a Private Educational Institution

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Jaruwan Muangjaroen

Abstract

  The research goals were to investigate the following: 1) the degree of intern motivation and student service quality in an educational institution, and 2) a canonical correlation analysis between intern motivation and student service quality in an educational institution. The study used quantitative technique with a sample size of 400 pupils. Questionnaires were used as a study tool and data were analyzed using percentage, standard deviation, and Pearson's Correlation, and Canonical Correlation Analysis were used to statistically examine the relationships between independent and dependent variables. The findings of this study revealed that the result of correlation value between intern motivation factor and service quality factor seems to perform a higher correlation.

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