Published: 2021-12-21

Full Issue

ปกวารสาร รายชื่อผู้ทรงคุณวุฒิ

Research Articles

A Canonical Correlation Analysis between Work Motivation and Service Quality: A Study of Interns from a Private Educational Institution

Jaruwan Muangjaroen

1-13

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Factors Affecting the Willingness to Pay for Electric Vehicle Conversion (EVC)

Suthathip Suanmali, Kritsakon Kiewsongsakool

14-28

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The Determinant Factors in the Adoption of Reverse Logistics Products in Thailand: The Application of the Theory of Planned Behavior

Chuthin Thanasarnaksorn

29-46

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The Causal Relationship in Brand Loyalty towards Service Quality and Brand Experience: A Case Study of an Artificial Turf Football Field in Nonthaburi

Sawarin Arayawanchaiya, Sawat Wannarat

47-61

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Communicating Ideology: The Narrative of Elderly in Thai Media

Supamonta Supanan

62-78

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The Potential Survey of Creative Ecosystem on a Framework of Value Chain Development: A Case Study of Nan Old Town Creative District

Rittirong Chutapruttikorn

79-89

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Design and Development of the Hmong Tribal Top Prototype

Saowanee Ratnidhikunanon, Irada Soodsung, Suchitra Chananthawaree, Wipada Krajangpo, Jaruwan Diswat

90-105

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Online Travel Agencies in China: The Impact of Online Reviews, Trust, Perceived Risk, Perceived Ease of Use, Perceived Usefulness and Perceived Enjoyment on Purchase Intention

Hanxin Zhang, Rosechongporn Komolsevin, Ratanasuda Punnahitanond, Pacharaporn Kesaprakorn

106-122

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A Comparison of the Employment of People with and without Special Needs from Employers’ Perspectives: A Need Assessment and Guidelines for the Employment Promotion

Virut Kitnuntaviwat

123-141

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Film Tourism: Causal Factors of Place Attachment

Walaiporn Rewtrakunphaiboon

142-157

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Causal Factors Influencing Customers’ Decision of Visiting Thai Cuisine Restaurants

Sarunya Sanglimsuwan, Karnjana Songwathana

158-172

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Academic Articles

From High-Touch to High-Tech: Innovation for Hotel Industry after COVID -19 Pandemic Era

Chanin Phumbandit

173-184

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