The Potential Survey of Creative Ecosystem on a Framework of Value Chain Development: A Case Study of Nan Old Town Creative District

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Rittirong Chutapruttikorn

Abstract

Nan Old Town”  was recognized as a vital business district of its province for decades. However, the numbers of creative products were declined, when mode of production like craftsmanship was gradually replaced by an industrialized one. The concept of ‘creative district development’ is yet an attempt to revitalizing the economic role of this old commercial center. This research, therefore, explores the potential of creative ecosystems by assessing three assets: economy, place, and people. From interviews and focused-group discussions with networks of many sectors and mapping the district's assets, it was found that fashion and textile industries are the most outstanding creative enterprise. This district plays a key role in product distribution, but it lacks spaces to encourage creative thinking and production activities. Both are key elements that are able to add more value to those traditional products. Creative incubation areas and activities that support creative industries should be promoted in the Nan’s district development plan.

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