Communicating Ideology: The Narrative of Elderly in Thai Media

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Supamonta Supanan

Abstract

The objectives of the study titled “Communicating Ideology: The Narrative of Elderly in Thai Media” were to examine the communicating of ideology by which the Thai media narrates the elderly; to examine the process by which the Thai media narrates the elderly; and, to examine the ideology on the elderly as held by the audience. This is a qualitative research, encompassing the subject of ideology, narrative, decoding, and encoding. The study has found a discrepancy in ideology between the non-fiction and the fiction narratives of the elderly. As for the former account, the plights of the elderly are often featured, while for the latter, fiction stories paint the positive, and idealistic portrait of the elderly. The media, teenagers, working age people, and the elderly maintain different ideologies where the narrative of elderly is concerned.

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