Community-Based Service, Quality and Tourist Expectation at Homestay Phra Nakhon Si Ayuttaya Province

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Jirat Chuanchom
Yutthapong Leelakitpaisarn
Pornpen Traiphong
Sarid Sriyothin
Pimmada Wichasin
Nongluck Popichit
Tananyaphat Srinathiyawasin
Wijittra Srisorn


The aim of this study consist of the following: 1) To Study expectation and satisfaction of service homestay at Phra Nakhon Si Ayutthaya and 2) To study the activities in the homestay for tourists in Ayutthaya province, Mixed Research a quantitative research approach store data questionnaire with the reliability coefficient of 0.969 was conducted by collecting data from 400 questionnaires, a qualitative research Key informants are stakeholders with homestay operators including Entrepreneurs, business operators, homestays and community learning centers, local wisdom groups. Government workers involved in overseeing homestay business operations Tourists visiting the homestay included 50 key informants. The results found that 1) the expectation of service of the homestay for tourists ovrerall is high (gif.latex?\bar{X} = 4.02) and Tourist’s satisfaction of service of the homestay in accommodating tourists ovrerall is very high (gif.latex?\bar{X}= 4.42) 2) Koh kerd Home stay at Pang Pa-in is eco- tourism community Thai Herbal Learning Center, Next Sai noi homestay is ecotourism-village-ayutthaya Learn the conventional wisdom of Krungsri artisans through community activities such as learning to make mon bricks or strength training through traditional Muay Thai art activities and Khlong rang jorlake is Attractions and accommodation for those who want to relax, experience the fresh air, take a boat trip to see the villagers on both sides of the canal

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