The Influence of Social Media on Women’s Economic Empowerment: A Case Study of Chang Noi Sub-district Bang Sai District, Phra Nakhon Si Ayutthaya Province
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Abstract
Survey research was used in this research, having the research objectives as follows: 1 to study the resources in access to information and usage of social media, and the agency in the economic issues of group of millennial women (1981-2000). 2) to study the influence of the resources in access to information and usage of social media on the agency in the economic issues of group of millennial women (1981-2000). The group of millennial women (1981-2000) in Chang Noi sub-district, Bang Sai district, Phra Nakhon Si Ayutthaya province was the sample group. The findings were found that the overall of the resources in access to information and usage of social media, and the agency in the economic issues of group of millennial women (1981-2000) was in the level of moderate (= 3.25 and = 3.86) respectively. Moreover, the findings were further found that the resources in sides of access to information and usage of social media had influenced the agency in the economic issues of group of millennial women (1981-2000). When each factor of the resource variable was considered, it was found that the exposure to information through social media had the positive influence on the agency in the economic issues – that is household income, labor market and funding source.
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