Celebrity Cyberbullying in Thai Society

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Pan Chatchaiyan


This research aims to investigate the types and contents of celebrity cyberbullying, and methods of coping with cyberbullying of celebrities. The literature review includes the notion of celebrity cyberbullying, celebrity studies, and digital media and communication studies. A content analysis was conducted on 545 online news articles related to celebrity cyberbullying from 2021-2022, which included 83 cases of celebrities being cyberbullied. The research results revealed five types of celebrity cyberbullying in Thai society: online celebrity bashing, hate speech, online social shaming, “traditional” cyberbullying, and cancel culture. Additionally, the research found that celebrity cyberbullying content often involved behavior that violates social norms, body shaming, politics, and other issues. The research identified five coping methods for celebrity cyberbullying: using the law, providing clarification, biting back, apologizing, and ignoring/letting go.

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