Published: 2023-12-20

Full Issue

ปกวารสาร รายชื่อผู้ทรงคุณวุฒิ

Research Articles

Managerial Implications to Identify Supply Chain Performance Factors Influencing Stages of Customer’s Purchase Decision of Household Refrigerator at Department Store in Bangkok

Islam Md. Mohaimenul, Suthinan Pomsuwan

1-20

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Celebrity Cyberbullying in Thai Society

Pan Chatchaiyan

21-38

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The Role of Innovation Influencing the Relationship between Digitalisation and ESG Performance

Pittawat Ueasangkomsate, Solada Theanwach

39-58

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The Impact of Media Freedom on Corruption: A Cross-Country Panel Analysis

Tanrapan Tanavichcha

59-77

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Measuring Efficiency of Operational Performance of Cooperatives Which Borrow Money from the Cooperative Development Funds

Pornchai Supavititpattana

78-94

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Confirmatory Factor Analysis of Electronic Word of Mouth of Local Coffee Shops

Thitaree Sirimongkol, Chatchanun Nitiwattana

95-116

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Effectiveness of the Lazada Marketing Strategy: A Case Study of FISH4DOGS under the Pet Lovers Centre Thailand

Rasaya Pinyapap, Patama Satawedin

117-137

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Causal Relationship between Electronic Word of Mouth and Purchase Intention of Consumers in Thailand

Kittinart Nunthong

138-162

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Causal Model for Creative Leadership Development of Administrators in Provincial Administrative Organizations, in Thailand

Taweesan Wichaiwong, Pakdee Phosing, Yupaporn Yupas

163-179

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