The Role of Innovation Influencing the Relationship between Digitalisation and ESG Performance
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Abstract
The objectives of this research were to study the relationship between business digitalisation and ESG performance as well as to investigate the role of innovation in influencing the relationship between business digitalisation and its ESG performance in the private sector. The sample consisted of 365 private sector employees in Bangkok, selected through convenient sampling. Data were collected by using online questionnaires. Statistical analysis included percentages, means, standard deviations, multiple regression analysis, and the Hayes Process Macro method. The results showed that business digitalisation has a significant positive impact on ESG performance. Moreover, innovation acts as a moderator variable in the relationship between business digitalisation and ESG performance. These findings revealed that businesses should effectively manage innovation to enhance the relationship between their digitalisation efforts and ESG performance. However, the limitation of this research is that it focused only on a sample group consisting of private sector employees in Bangkok. Therefore, in future research, it is recommended to expand the sample group to cover a wider range. This expansion would allow the research findings to be applied as guidelines for developing ESG performance.
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