Development of Woven Fabric Products and Increasing Marketing Channels Through E-commerce System of Ban Lai Hin Community Enterprise, Koh Kha District, Lampang Province
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Abstract
This research aimed to develop Ki Kratuk woven fabric products and to increase the channels of distribution through the electronic commercial system of Ban Lai hin community enterprise, Kohka district, Lampang province. The target group, which was purposively selected, consisted of 10 members of Ban Lahin woman fabric weaving group and 50 customers. The data was collected from focus group conversation. The obtained data was analysed in terms of product development using in content analysis. The results of the research revealed that Ban Lai hin women fabric weaving group wanted to improve the knowledge of product development regarding the type of clothes to be modern and appropriate for various occasions, so that the customers could accecpt the product modernity at the highest level. In terms of increasing the channels of distribution through the electronic commercial system, Ban Lai hin woman fabric weaving group needed to use Facebook Fanpage as the channel of distribution, which was convenient and fast for making orders, at the highest level. This indicated that the customers were interested in developing products and getting accessed into the channels of distribution more easily.
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