Vol. 23 No. 2 (2024): JULY - DECEMBER

Arthon Prompatanapak, Yongplut Yeing-aramkul, Sasithorn Tailee, Sukhumarporn Upaicheewa, Phisanu Katjaroen, Phongphet Chutitananon, Kannapon Lopetcharat

157-180

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Thailand’s Banana Exports to Japan

Pisut Kulthanavit

181-206

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Marketing Strategies from the Consumer’s Perspective Affecting Purchase Decision of Schizophyllum Commune Extract Skincare Products

Wanlapa Phattana, Tanwalai Chirandorn

207-220

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Marketing Enhancement Strategy of Cultural Tourism: Secondary City - Suphanburi Province

Puchong Manasin, Pakaporn Krachadthong

221-243

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ESG Ratings and Financial Performance of Thai Listed Companies

Worakorn Pumiviset, Prempa Duangtong

244-262

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Consumers' Purchasing Intention Regarding Environmentally Friendly Products: An Empirical Analysis of Japanese Consumers

Tanyamai Chiarakul

263-288

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Enhancing and Hindering Factors of Development the Personnels’ Routine to Research (R2R)

Masmolee Jitwiriyatham

289-304

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Full Issue

Research Articles

The Impact of Perceived Organizational Support, Organizational Cultural Fit, Strategic Technology Management, and Teamwork towards Operational Employees’ Organizational Effectiveness in Life Insurance Companies, Bangkok Metropolitan Areas

Research and Development of e-Marketplace for Community Enterprises in Loei Province Using the PDCA Process

An Estimation of Portfolio’s Value-at-Risk with Copula: Empirical Evidence from Laos Securities Exchange

Exploring Cultural Representation: A Case Study of Foreign Cultures in the Chinese Television Program “Informal Talks”

Development of Woven Fabric Products and Increasing Marketing Channels Through E-commerce System of Ban Lai Hin Community Enterprise, Koh Kha District, Lampang Province

Effects of 5A Marketing Strategy and Online Influencers Credibility on Green Products Purchasing Behavior via Online Channel of Generation Y Consumers in Bangkok

Impact of Debt Levels on Savings Cooperatives' Profitability

Practices of Social Marketing in Health Promotion and Their Sustainability in the Sights of Thai People

Willingness to Inherit Thai SME Family Business of Generation Z: Factors Influencing the Transgenerational Intent