Exploring Cultural Representation: A Case Study of Foreign Cultures in the Chinese Television Program “Informal Talks”
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Abstract
This research aims to discover the representation of foreign cultures in “Informal Talks” a Chinese TV program, focusing on foreign culture portrayal and cross-cultural communication through the qualitative method of textual analysis. This study examines TV program production, Topic selection, and representatives' actions to present foreign cultures. The analysis objectives from seasons 1 to 4 of “Informal Talks” are divided into cultural aspects, data collection, and analysis. Cross-cultural communication theory and the cultural dimension were used to examine the content. Results from the content analysis revealed how foreign cultures are portrayed in informal talks, and how topic selection caters to foreign guests in “Informal Talks” which indicates that “Informal Talks” use humor and relatable discussions to enhance understanding of foreign cultures, cultural sensitivity, and to promote cross-cultural communication in Chinese TV programs. This research is significant for providing insights into foreign cultures shown in Chinese TV programs, contributing to cross-cultural understanding, and promoting national communication in the context of globalization.
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