Research and Development of e-Marketplace for Community Enterprises in Loei Province Using the PDCA Process
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Abstract
The development of e-Marketplace, which serve as online marketing channels, has increased business opportunities for community entrepreneurs in the digital age. This research aimed to: 1) assess development needs, 2) develop user interface (UI) and user experience (UX), and 3) examine components and evaluate user satisfaction in using e-Marketplace for community-based businesses in Loei province. The PDCA process was utilized. The qualitative data-gathering group comprised 6 personnel driving e-Marketplace in Loei province, while quantitative data included 89 community entrepreneurs in Loei province. Data were collected through focus group discussions and questionnaires. Qualitative data analysis employed content analysis, while quantitative data were statistically analyzed using percentage, mean, standard deviation, and exploratory factor analysis.
Research findings revealed that the development of the user interface and user experience of e-Marketplace, utilizing the PDCA process, included: 1) Plan: There was needs to improve and develop the website's user interface and user experience. 2) Do: Design and development of the UI included logo, color, typography, and icons. Regarding UX design, it included the structure of UX components, such as product search, promotion display, store status changes, visitor count display, order progress bar for product purchases, and approval of product orders. 3) Check: From the perspective of community entrepreneurs, factors could be defined, including user interface design, system operation efficiency, and system security. Regarding user satisfaction with system usage, entrepreneurs were most satisfied with system security, followed by user interface design and system operation efficiency. And 4) Act: Regarding usage, after the improvement, there were conditions and guidelines for website usage.
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