Generating Images with AI: A Case Study from Facebook Public Group “Free Prompt Gen Image”

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Nawarit Rittiyotee

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            This study investigates generating image with AI in early-stage period to artificial intelligence (AI) by examining user interactions and prompt structures on the Facebook Public Group "Free Prompt Gen Image". The research questions were what are the common patterns in prompt construction among users and what best practices can be developed for crafting prompts to optimize the outcomes of AI image generation. Drawing on a dataset of over 1,000 prompts, the research applicates Content Analysis approach and explores how specific elements—such as subject specificity, environmental context, and stylistic details—impact the quality and accuracy of AI-generated visuals. The findings found 7 distinct seven distinct groups: Animals, Food, Graphics, Humans, Imagination, Objects, and Views. Each category demonstrated unique structural patterns and user preferences in prompt composition. The research highlight the critical role of prompt design in optimizing outputs, as well as the challenges posed by technical complexity, language barriers, and ethical considerations.


            The study also compares the use of web-based versus computer-based AI platforms, identifying a preference for accessible web-based tools despite their limitations in flexibility and customization. Ethical issues, including copyright concerns and data ownership, are also addressed. By emphasizing the need for improved user education and the development of intuitive interfaces, the research contributes to enhancing the usability and creativity of generative AI technologies. Future directions include refining prompt-crafting methodologies, advancing multimodal input systems, and fostering collaborative repositories of effective prompts.

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