Published: 2025-06-27

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ปกวารสาร

Research Articles

Purchase Intention toward Skincare Products among Generation Z Consumers through E-commerce Platforms in the Bangkok Metropolitan Area

Nattaphat Wisedpanich, Suwicha Wittayakom

1-24

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Conversational Design as Choice Architecture for AI Chatbot Experience in Digital Marketing Communication

Chutima Kessadayurat

25-45

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Service Quality in Higher Education: Impact on Student Engagement, Brand Trust, and Loyalty

Akenarin Chocknakawaro, Theeranuch Pusaksrikit, Nopparat Nakraikhing, Ratchaporn Rachapattayakhom, Itsariya Parichatikanond, Watesinee Kaewkhuntee

46-68

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Confirmatory Factor Analysis of Innovative Leadership in Department Heads at Bangkok Christian College

Korrakot Nimmuang, Prasopchai Pasunon

69-90

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Community Enterprise Network Management Strategies with CBMC, the Cocoa Pathom Nakhon Enterprise Network, Nakhon Pathom Province

Chainarong Srirak, Patthaphon Sukjai, Piyapong Katpiyarat

91-111

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Generating Images with AI: A Case Study from Facebook Public Group “Free Prompt Gen Image”

Nawarit Rittiyotee

112-134

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The Impact of Organizational Size on Employees’ Quality of Life and Job Satisfaction in Thailand: Insights from the HAPPINOMETER Survey

Suporn Jaratsit, Sirinan KIttisuksathit

135-152

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