“การทูตอีสปอร์ต” อำนาจละมุนใหม่ในยุคดิจิทัลของจีน

Abstract

Research Article "Esports Diplomacy” China’s new soft power in the digital era aims to study the growth of Chinese esports, China's New Esports Diplomacy. To analyze the emergence of Chinese esports diplomacy in the digital era and to study the future trends of China’s esports. This research article is consisting of studying and researching information from documents, journals, articles and related research to be used in the efficient academic data collection process.

The research results found that China is the largest Esports market revenue in the world. Be the leader in the Esports industry, whether it is the development of personnel and Esports resources, organizing Esports tournaments, including various media and platforms that used to distribute Esports. China is also the country have the world's largest esports companies which has been pushed and supported by the public and private sectors. By the spread of COVID-19 in 2019 made diplomatic exchanges difficult. But the number and size of e-sports competitions are growing against the global trend. The China’s government has recognized the potential to become an important new soft power in the digital era of China’s Esports and has continuously driven the esports industry. Causing China Esports to step into an important variable in diplomacy, resulting in the emergence of "Esports diplomacy" and become China's new soft power with explicit outcomes like Influence in spreading culture, build credibility and acceptance from all over the world, Including creating a good image for China. Esports diplomacy is also a soft power with Implicit outcomes like development about economy, technology and tourism for China.

Keywords: Esports, Esports Diplomacy, Soft power