Social Responsibility Behavior Affecting the Organizational Image of Office Employees in Mueang District, Songkhla Province

Abstract

The objectives of this research were 1) to study the level of social responsibility of office employees in Mueang district, Songkhla province, 2) to study the level of corporate image in Mueang district, Songkhla province and 3) to study the social responsibility behavior of the office employees of in Muang district. Songkhla province that affecting the corporate image. The sample of this research was 400 employees of both public and private sectors. The sample was selected based on accidental sampling. A questionnaire was used as a research instrument. Data were analyzed through statistics including frequency, percentage, mean, standard deviation and testing hypotheses by using multiple regression analysis. The results of this study indicated that overall social responsibility behavior of office employees in Mueang district, Songkhla province was at a high level. Cooperate image was  at a high level. When social responsibility behavior of office employees in Mueang district, Songkhla province affecting corporate image was studied, four aspects including economic, legal, ethical, and citizenship responsibility positively influenced corporate image with a statistical significance level of 0.05.