Vol. 18 No. 2 (2026): April - June 2026

View Vol. 18 No. 2 (2026): April - June 2026

Published: 2026-04-29

Full Issue

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Editorial

Editorial

Anuwat Songsom
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Research Article

Student Loan Fund Management in the New Era: Current Conditions and Expectations of Universities in Songkhla Province

Weena Leelaprasertsil, Teeraporn Tongkachok, Somkiat Saithanoo, Thaweesak Putsukee

1-22
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Forecasting the Criteria for Inclusion in the SET100 Securities Group After Adjusting the Stock Market Index Calculation Base

Karnkaow Ponken

23-36
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The Analysis of Government E-marketplace Adoption in Thailand: A Seller's Perspective utilizing Causal Relationship Model

Chompunoot Duangjan, Nongrat Sansompron

37-64
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Confirmatory Factor Analysis of Soft Skills Development of Undergraduate Students toward Small Business Entrepreneurship in Thailand

Aniwat Kaewjomnong, Sirichan Phugdee

65-86
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The Study of Association Between General Information of Accountants and Cooperatives with Problems and Obstacles in Accounting of Agricultural Cooperatives in Songkhla Province

Wasan Kanchanamukda, Patcharatita Nuanlaong

87-110
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Marketing Mix Factors Influencing Consumers’ Online Purchasing Decisions in Mueang District, Narathiwat Province

Sumalee Grodgangunt, Bongkoch Kamolprem

111-130
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The Impact of Owership Concentration on Audit Fees of Companies Listed on The Stock Exchange of Thailand

Sirinrut Sawangphaisankun, Ratchaneeya Bangmek, Arunee Yotbuth, Donlaya Chaiwong

131-148
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The Impact of Aging Workforce on Labor Productivity in ASEAN Countries

Wichayapha Sermsuk, Attasuda Lerskullawat

149-168
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Future Vision, Digital Divide and the Urgent Need for Digital Universities: Higher Education Quality Challenges in Thailand

Chaiyakrit Nguarungsee, Idsaratt Rinthaisong, Watusiri Chaiprasit

169-186
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The Influence of Psychological Factors, Trust in Seller, and Risk Acceptance on the Purchase Decision of Art Toys Blind Boxes among Consumers in Songkhla Province

Yanaphat Kamwiset, Siripatthar Klaharn, Chetsada Noknoi

187-204
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The Impact of Brand Image, Brand Credibility, and Brand Commitment on the Purchasing Decisions of Potential Franchisees

Arunee Lertkornkitja

205-224
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Dynamic Capabilities and Firm Efficiency: A Study of Agro-Processing SMEs in Thailand

Suttida Chaisri, Vichayanan Rattanawiboonsom, Wasin Liampreecha

225-244
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