Vol. 18 No. 4 (2026): October - December 2026

View Vol. 18 No. 4 (2026): October - December 2026

Published: 2026-10-30

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Editorial

Editorial

Anuwat Songsom
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Research Article

Developing Mechanisms to Upgrade Local Entrepreneurs into Social Enterprises for Poverty Alleviation and Sustainable Economic Development in Kalasin Province

Jintana Onla, Marut Phonraksa

1-12
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Perception of Gender Diversity and Equality Influencing Perceived Career Success of Check-in Staff at Suvarnabhumi Airport

Supitchaya Wongwassana

13-30
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Exploring Determinants of Intention to Attend Green Hotel Events

Thitiporn Wongkhet, Chachaya Yodsuwan, Natthakit Pingyot

31-52
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The Causal Relationship of Factors Shaping Career Success Among Gen Z Employees in Thailand’s Private Sector

Jaruwan Muangjaroen

53-78
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The Relationship between Carbon Dioxide Emissions and Economic Growth under the Environmental Kuznets Curve Hypothesis: A Case Study of Economic Cooperation Groups

Thanawan Phisutkawin, Pongsapak Saeliow

79-100
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Service Innovation for the elderly: Wellbeing Buddy for accessing healthcare services in an aging society in Songkhla province

Komwit Siritorn, Panukorn Puripanyanan, Patumporn Hiransalee

101-122
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The Influence of Organizational Behavior Factors on AI-Driven Cost Reduction Success in Small and Medium Enterprises

Rofeekee Wanlem, Kriangkrai Sinlaparatsame, Manyad Limoransuksakul

123-138
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Organizational and User Perception Factors Influencing Accounting Information System Effectiveness in Small and Medium Enterprises: A Case Study of Registered Legal Entities in the Songkhla Special Economic Zone

Saowalak Chanprasit, Saranya Isararuk

139-158
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Factors Influencing the Decision to Start Startup Businesses among Students of the Faculty of Management Science, Ubon Ratchathani University

Patcharapong Tawongsa, Comtas Tassawa

159-174
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Fear and Fun: Dual Impact of AI Anxiety and Perceived Enjoyment on Acceptance Intention of Generative AI Tools

Yao Wang

175-194
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Academic Article

A Systemic Framework of Innovation and Enabling Ecosystems for Social Enterprise Development in the Tourism Industry

Sunanta Kolsamon, Chokechai Suveatwatanakul

195-214
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Travel Tech Entrepreneurs and Sustainable Tourism Innovation in Thailand: A Conceptual Review

Jiraporn Kongrode, Jintanee Ru-Zhe, Somnuk Aujirapongpan

215-228
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