Vol. 17 No. 1 (2025): January - March 2025

View Vol. 17 No. 1 (2025): January - March 2025

Published: 2025-01-29

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Editorial

Editorial

Anuwat Songsom
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Research Article

The Application of Penalty-Reward Contrast Technique to Analysis Satisfaction of Visitors in Chiang Kang Walking Street, Loei Province

Akarapong Untong, Kansinee Guntawongwan, Kitthanya Krueloma

1-20
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The Development of Learning Activities to Enhance Soft Skills of Accounting Students in the Research Methodology Course

Chanida Yarana

21-42
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An Examination of the Technology Adoption Factors Influencing Participants’ Intention to Use Online Training Programs Funded by the Government

Waranpong Boonsiritomachai

43-56
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Creating Modern Marketing Channels of Grocery Store in Yang Chum Noi District, Sisaket Province

Jintana Onla, Nutthapakon Seehawongsakun, Nisakorn Suppalert

57-74
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Characteristics and Motivation Affecting to Entrepreneurial intention of the Elderly in Phuket

Phiphop Somwatee, Worapong Phoomborplub, Fatonah ็Hajeelateh

75-92
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Determinant of Thailand's Finished Steel Production

Phichai Teeramad, Patchree Chayakornsopit

93-110
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Factors Influencing the Decision to Apply for VIP Membership on the YOUKU Online Video Application of Gen Z Consumers in Songkhla Province

Kamonthip Rattanapaen, Kittima Nguanson, Wilawan Jansri

111-126
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Stochastic Frontier Analysis of Technical Efficiency in swine Production in Nakhon Si Thammarat Province

Kornkamon Sena, Pongsapak Saeliow

127-144
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Problems in Budget Management of Local Administrative Organizations in Songkhla Province

Wasan Kanchanamukda, Yongyuth Rattanasuwan, Patcharatita Nuanlaong, Saranya Itsararuk, Chotiya Hitapong, Chanticha Buasri, Saowalak Chanprasit, Sirada Nuanpradit, Witaya Khaokhajorn

145-168
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The Influence of Board Characteristics on Waste Disclosures: Evidence from ASEAN Region Countries

On-anong Sattayarak, Rojana Khunkaew, Jittima Wichianrak

169-194
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Benchmarking of Machine Learning for Predictive Model for Faculty Selection

Prajak Chertchom

195-212
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