Vol. 17 No. 4 (2025): October - December 2025

View Vol. 17 No. 4 (2025): October - December 2025

Published: 2025-10-27

Full Issue

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Editorial

Editorial

Anuwat Songsom
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Research Article

Public Services and Quality of Life of the Elderly in the Southern Border Provinces: A Case Study of Sabai Yoi District, Songkhla Province, Thailand

Chaturaphat Chantith, Pimjai Promsuwan

1-22
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A Study of Structural Equations from the Perspective of Organic Food Consumers in Surat Thani

Rapeepan Paochoo, Nontipak Pianroj, Naratip Ponathong, Warangrat Wongrit, Varich Rattanachai, Ananya Rob-O, Areena Tohmad

23-38
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Communicating Southern Local Identity Through Livestock Products from the Southern Border Region

Laphassawat Subphonkulanan

39-64
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The Attitude and Participation in Cultural Tourism Development in Koksoong Subdistrict, Koksoong District, Sa Kaeo Province

Patcharaporn Jantarakast, Atchira Tiwasing, Warawut Kumpanuch

65-84
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Factors Influencing the Use of Communication Innovations Among Older Adults in Songkhla Province

Nattaya Chotikul

85-106
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Factors Influencing Faculty Members’ Success in Obtaining Academic Ranks at Prince of Songkla University, Pattani Campus

Vassana Seelapkuea

107-124
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AI Technology Factors Affecting the Performance Efficiency of Accountants in Local Administrative Organizations in Songkhla Province

Firadao Yamae, Wasan Kanchanamukda, Kriangkrai Sinlaparatsamee

125-144
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Comparison Influencing on Consumers Repurchase Decisions for Cosmetics between Traditional Marketing and AR Make-up Try on

Thitiporn Sasang, Thanapoom Promprung, Mallika Kamkong, Irfan Binahmad, Chetsada Noknoi

145-164
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Impact of Information System Environment of Credit on Fee Base Income of Bank for Agriculture and Agricultural Cooperatives

Methawee Sowapas, Nuttavong Poonpool

165-180
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Cross-Culture Youth Entrepreneurial Education and Entrepreneurship: A Delphi and Empirical Analysis

Zheyun Zheng, Chatwarun Angasinha

181-196
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Exploring the Impacts of COVID-19 and Strategies for Restaurant Operations in Phuket, Thailand

Piraporn Jindawattanapong, Kris Sincharoenkul, Pornpisanu Promsivapallop

197-216
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