Vol. 18 No. 3 (2026): July - September 2026

View Vol. 18 No. 3 (2026): July - September 2026

Published: 2026-07-31

Full Issue

PDF

Editorial

Editorial

Anuwat Songsom
- PDF

Research Article

Application of Association Rules in Analyzing Online Shopping Behavior Using Data Mining Techniques

Atcharaporn Nachaithong, Rossukon Suwannakoot

1-16
- PDF
Development of Tourism Innovation with a Smart Tourism Recommendation System in the Ban Prasat Community Tourism Route Nakhon Ratchasima Province

Siriporn Loetyingyot, Ronnachai Chuentawat, Supawadee Maneenate, Noppadol Permsomboon

17-36
- PDF
Analysis of the Student Loan Fund Repayment System under the Student Loan Fund Act (No. 2) B.E. 2566: Expectations, Challenges, and Development Guidelines

Weena Leelaprasertsil, Teeraporn Tongkachok, Somkiat Saithanoo, Thaweesak Putsukee

37-60
- PDF
The Repurchasing Intention Organic Cosmetics of Consumers through Beauty Influencer Reviews on Instagram

Apinyanee Eamkhum, Nontipak Pianroj

61-76
- PDF
Factors Affecting Internal Audit Efficiency of Local Government Organizations in the Southern Gulf Coast Provinces of Thailand

Witaya Khaokhajorn, Wasan Kanchanamukda

77-100
- PDF
Effect of Financial Inclusion on Income Inequality in ASEAN Countries

Praephan Kovitpitayakan, Attasuda Lerskullawat

101-126
- PDF
The Influence of Modern Accounting System, Good Internal Controls and Risk Management Affecting the Organizational Management Efficiency of Small and Medium Enterprises (SMEs) in Buriram Province

Pakamat Butsalee, Thipsuda Thasedom

127-150
- PDF
Exploring Factors Influencing Students’ Attitudes and Engagement in Duolingo-Based Mobile-Assisted Language Learning Using Decision Tree Analysis

Prajak Chertchom

151-168
- PDF
The Marketing Communication Automation: Their Impact on Brand Equity Through Consumer Experience: A Case Study of Gen Z Consumers

Phattaraporn Timdang, Wut Sookcharoen

169-184
- PDF
The Roles of Attitudes, Knowledge and Perceived Consumer Effectiveness on Thai Consumers’ Green Purchase

Piyanoot Kamalanon

185-208
- PDF

Academic Article

The Roles of Companion Animals in Mental Health, Quality of Life, and Social Dynamics of Owners in Contemporary Urban Society

Wilawan Jansri, Chetsada Noknoi

209-224
- PDF
Blue Economy in the Processed Seafood Industry through a Holistic Value Chain Perspective

Apiluck Thammawimutti, Prapassorn Visesprapa, Thirawut Saengmaneedech

225-244
- PDF