An Analysis of Financial and Social Returns from Safe Agricultural Products Production, Chiang Rai Municipality, Chiang Rai Province

Abstract

This research paper investigated the financial and social returns of producing safe agricultural products in Chiang Rai Municipality, Chiang Rai Province. The research population consisted of stakeholders involved in the production of safe agricultural products. The sample groups were selected through both specific targeted and chin sampling methods, with a total of 36 stakeholders including 23 farmers, 3 municipal officials, and 10 consumers in Chiang Rai Municipality. Data was collected through in-depth interviews in an informal conversation format, as well as participatory observation and group meetings. The instruments were assessed through content validity, and the accuracy of qualitative data was examined through triangulation techniques.

 The findings of this research revealed several significant outcomes. Firstly, in terms of financial returns, the average return on investment per acre per year for farmers engaging in the production of safe agricultural products was found to have a remarkably swift payback period of 7 months. Additionally, the minimum breakeven point per acre per year was calculated to be 339.74 kilograms. Furthermore, the research highlighted a maximum rate of return on investment per acre per year of 10.09%. Moreover, the research investigated the social returns derived from the production of safe agricultural products. Notably, the findings indicated that for every 1 baht invested in the production process, there was a social return of 1.32 baht