Factors Affecting the Success of Young Online Business Entrepreneurs in Yala Vocational College
DOI:
https://doi.org/10.55164/ecbajournal.v17i2.269763Keywords:
Success of young online business, entrepreneurs, Yala Vocational CollegeAbstract
The objectives of this research were (1) to study the success level of young online business entrepreneurs in Yala Vocational College (2) to study the factors and characteristics of entrepreneurs. Factors of online marketing strategies and customer relationship management factors that affect the success of young online business entrepreneurs in Yala Vocational College. The target population is young online business entrepreneurs (students pursuing advanced vocational certificates in all professional fields) who are currently studying at Yala Vocational College. The sample size for this research is determined using the sample size calculation method, and it is set at 202 individuals and using the stratified sampling method. Using a questionnaire as a research tool. Statistical data analysis by averaging Standard deviation and multiple regression analysis (Stepwise Multiple Regression Analysis)
The results of the research found that 1. The overall level of success of young online business entrepreneurs in Yala Vocational College is at a high level. 2. Positive statistical significance is found in the factors related to entrepreneurs' characteristics (risk-taking, self-identity, and aspiration for success), online marketing strategy factors (price, distribution channels, product, and marketing promotion), and customer relationship management factors (understanding customer expectations and building relationships with customers). This positively influences the success of young online business entrepreneurs in Yala Vocational College at a significant statistical level of .01.
References
Bangmo, S. (2009). Organization and Management. Bangkok: Wittayapat Company Limited.
Chokphonmornan, W. (2014). Characteristics of Entrepreneurs that Influence Success in Business Operations of Store Operators in Don Wai Floating Market Nakhon Pathom Province. Articles on Humanities, Social Sciences and Arts, 10(2), 84-93.
Chusriphat, P. (2021). Online Marketing Strategies for the Success of the Food Product Production Business of Small and Medium Enterprises (SME) Group, Northeastern Region. Doctor of Philosophy Degree Program Department of Business Administration and Digital Innovation, Maha Sarakham University.
Hasrok, K. (2022). Online Marketing Strategies that Influence the Success of Community. Suranaree Technology Journal, 15(2), 1-17.
Kaewchua, S, Phangnirun, B., & Kothathan. T. (2019). Factors of Importance the Success of Online Business Entrepreneurs in the Digital Age. Industrial Technology Journal, 15(2), 33-44.
Kitruangroj, W. (2014). Customer Relationship Management that affects Customer Response and Results Operate the Electronic Commerce Business in the Country. Thesis for the Master program. Silpakorn University.
Kulworawit, T. (2022). Factors in Quality and Worthiness of Service use and Customer Relationship Management that affects the Behavior of Choosing Parcel Delivery Services for Social Commerce Entrepreneurs in Thailand. Thesis for the Master of Business Administration degree program. Prince of Songkla University.
Laisethakul, K. (2005). Critical Success Factors for E-commerce in Thailand: A multiple Case Study Analysis. Thesis for the Master program. Auburn University.
Malaikaew, R. (2018). Marketing Strategies and Operations of Product Entrepreneurs that affect Success in Business Central Vegetable and Fruit Market in Western Thailand. Journal of Management Science, 5(2), 243-2007.
Nguyen, T. H., & Waring, T. S. (2013). The Adoption of Customer Relationship Management (CRM) Technology in SMEs: An empirical study. Journal of Small Business and Enterprise Development, 20(4), 824–848.
Panya, A. (2019). Factors in the Online Marketing Mix that Affect the Decision to Buy Fashion Clothes through Online Society (Facebook) of Undergraduate Students in Universities in Mueang District, Chiang Mai Province. Master of Business Administration. Chiang Mai Rajabhat University.
Pongsawittayaphanu.P., & Roj-anusorn. S. (2022). E-marketing, Drilling into Online Marketing Techniques. Bangkok: Phongwarin Printing.
Piamchai, P., Kupimai, S., & Anukanon, S. (2015). Strategies and Success of Entrepreneurs of Small and Medium Sized Enterprises in Bangkok and Surrounding Areas. Research, Faculty of Business Administration, Rajamangala University of Technology Thanyaburi.
Ratchatanon, O. et al. (2019). Impact of E-commerce Business on Local Entrepreneurs. Retrieved from https://www.bot.or.th/Thai/MonetaryPolicy/EconomicConditions/AAA/Commerce_ paper.pdf
Rasameechot, B. (2021). Factors for Success in the Indie Coffee Shop Business in the Lower Central Region of Thailand. Thonburi University Journal of Humanities and Social Sciences, 2(15), 137-149.
Rattanadit. P. (2012). Factors affecting the Success of Online Businesses. Master of General Management Faculty of Business Administration.University of Technology Rajamangala University of Technology Thanyaburi.
Rinratanakorn, P., Darawong, C., & Chaichinda, C. (2015). Factors Affecting the Success of OTOP Products in Chonburi Province. Master's degree thesis. Burapha University.
Saengwongsawang,T., & Chittimongko, S. (2020). Online Marketing Strategies that affect Business Success. Marketing of the Local Cloth Business in the Northeastern Region. Journal of Roi Et Rajabhat University, 15(2), 49 -60.
Sihatulanon,S. (2017). Environmental Factors that Support Young Entrepreneurs. Bachelor of Business Administration Thesis. Silpakorn University.
Sirikutta, S. (2013). Creative Economy Strategies that affect the Success of Business Organizations: Case Study of Industrial Entrepreneurs in the Upper Central Region. Master of Business Administration Research Department of Business Administration. Srinakharinwirot University.
Thanasut, D. (2013). Factors of Marketing Strategies and Social Media that Influence the Success of Operating a Premium Low-Fat Cake Shop of Entrepreneurs in Bangkok. Master of Business Administration Program.Bangkok University.
Thanhakorn, T., & Pasunon, P. (2019). Factors Influencing the Decision to use True Coffee Coffee Shop (True Coffee) in Bangkok. Journal of Doctoral Studies in Social Sciences, 6(3), 169-180.
Thawinan, K., Thampattanakul, M., Chaiyada, E., Waewmayura, K., Srisawat, N., & Dansombun, S. (2020). Management Styles that affect the Success of Senior Citizen Business Management in Thailand. Master of Business Administration, Bangkok University.
Traiphopsakul. S. (2021). Principles of Marketing for Entrepreneurs. Bangkok: Chula Book Center.
Wongchaiya,S., & Phunpha, P. (2018). The influence of Business Strategies and Entrepreneurial Characteristics that affect the Success of Small and Medium-Sized Businesses. Journal of the Researchers Association, 23(2), 139-152.
Yamane, Taro. (2003). Statistics: An Introductory Analysis. (3nd ed.). New York: Harper and Row Publication.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Faculty of Economics and Business Administration, Thaksin University
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
