Published: 2026-06-29

Full Issue

ปกวารสาร

Research Articles

Causal Relationship between Public and Private Education Expenditure and Thailand’s Gross Domestic Product

Siriwan Saksiriruthai

1-19

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Environmental Social and Governance (ESG) Business Management and Sustainable Growth of Thai Listed Companies

Sanisa Thanikornchot, Anurak Panyanuwat

20-40

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Effectiveness of an E-Commerce Membership Program across Customer Loyalty Levels: A Case Study of Zojirushi

Patcharin Piboonsaksophon, Patama Satawedin

41-55

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The Influence of Hedonic Experience, Perceived Ease of Use, Satisfaction and Influencer Image on Online Purchase Behavior through TikTok among Consumers in Bangkok and its Metropolitan Area

Nantorn Thananpat, Nittana Tarnittanakorn

56-75

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The Analysis of the Quality Attributes of the Services at the Anti-Aging Center by Applying the 5Q Model and Kano Model

Sarunyawat Yaprom, Detcharat Sumrit

76-94

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Relationship between Internal Control System and Financial Reporting Quality of Subdistrict Administrative Organization in Lampang Province

Anongwan Upradit, Waraporn Klinprasat

95-113

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Academic Articles

The Value Creation for Community Products through Co-Branding Marketing Strategy

Boosayamas Chuenyen, Umarin Ratree, Jatuporn Jantaram, Nuanprang Khanngern

114-133

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