THE PRESENT AND FUTURE OF CROSS-BORDER CONSUMER DISPUTE RESOLUTION MECHANISMS IN THE EUROPEAN UNION

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ภีชญา จงอุดมการณ์

Abstract

While digital marketing has a significant impact on the transforming of the international trade market and the removal of the international trade barriers, the legal framework for cross-border consumer transactions, on the other hand, is still attached to the old structures and methods, which have established on the idea of "Restrictions on state boundaries". These have become barriers to the development of effective mechanisms for the resolution of cross-border consumer disputes. Therefore, the author believes that the key to the development of dispute resolution procedures is to eliminate the obstacles mentioned above by refining the "methods" to be relevant to the consumer needs and to keep up with the continually changing technologies. The Online dispute resolution (ODR) is an excellent example of an attempt to reform the Cross-border consumer dispute resolution mechanisms to cope with the rapid change in the digital era.


 

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References

BOOK
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THESIS
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