REGISTRATION OF TRADE MARKS CONSISTING OF SEQUENCES OF LETTERS OR NUMERALS

Abstract

This article aims to study the meaning and the concept of trademark registration consideration including issues regarding the problems of the interpretation concerning the identifiable characteristics of letters or numerals trademark in accordance with Section 7, the first paragraph and the second paragraph, of the Trademark Act, B.E. 1991, by studying the appellate rulings of the Trademark Board and Judgements of the Court, comparing them with the laws and guidelines for the use of interpretations of foreign laws, including the United Kingdom, Australia, and Japan. In particular, it focuses on the issue of registration of a unique mark and the refusal of a non-identifiable mark for the advantage of clarity, when considering letters or numerals trademark that is arranged and within the scope of the identifiable characteristics for purposes of trademark law. This is in order to find recommendations for improvement of interpretations in such matters to enable Thailand's trademark law to provide comprehensive protection for letters or numerals trademarks in accordance with international consideration guidelines.