The Effect of Creativity and Learning on Satisfaction of Airline Employees
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Published:
Mar 28, 2019
Keywords:
Employee learning, employee creativity, job satisfaction, airline industry
Main Article Content
Abstract
Human resources are crucial to the success of organizations. Satisfied employees are expected to provide better services to customers. In the context of the airline industry, this study focused on the important roles of employee learning and employee creativity on job satisfaction. In recent research studies, an increasing number of scholars have explored the role of various aspects of employee creativity to improve understanding of organizational contexts. Airline employees represented the sample in this
study. The author used a questionnaire study tool, with structural equation modeling to test causal effects. The results of the study revealed significant effects of employee learning and employee creativity on job satisfaction. Practical implications for the airline industry were provided, and directions for further research studies were also discussed.
study. The author used a questionnaire study tool, with structural equation modeling to test causal effects. The results of the study revealed significant effects of employee learning and employee creativity on job satisfaction. Practical implications for the airline industry were provided, and directions for further research studies were also discussed.
Article Details
Section
Research Articles
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Copyright: Asia-Pacific International University reserve exclusive rights to publish, reproduce and distribute the manuscript and all contents therein.
References
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Gu, Q., Tang, T. L. P., & Jiang, W. (2015). Does moral leadership enhance employee creativity? Employee identification with leader and leader–member exchange (LMX) in the Chinese context. Journal of Business Ethics, 126(3), 513-529.
Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate data analysis (6th edition). Upper Saddle River, NJ: Pearson Prentice Hall.
Henker, N., Sonnentag, S., & Unger, D. (2015). Transformational leadership and employee creativity: the mediating role of promotion focus and creative process engagement. Journal of Business and Psychology, 30(2), 235-247.
Hon, A. H. Y., Chan, W. W. H., & Lu, L. (2013). Overcoming work-related stress and promoting employee creativity in hotel industry: The role of task feedback from supervisor. International Journal of Hospitality Management, 33, 416-424.
Horng, J. S., Tsai, C. Y., Yang, T. C., Liu, C. H., & Hu, D. C. (2016). Exploring the relationship between proactive personality, work environment, and employee creativity among tourism and hospitality employees. International Journal of Hospitality Management, 54, 25-34.
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Kim, T.Y., Hon, A. H. Y. & Crant, J. M. (2009). Proactive personality, employee creativity, and newcomer outcomes: a longitudinal study, Journal of Business and Psychology, 24(1): 93–103.
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Lin, X. & Germain, R. (2003). Product quality orientation and its performance implications in Chinese state-owned enterprises, Journal of International Marketing, 11(2), 59–78.
Locke, E.A. (1969). What is job satisfaction? Organizational Behavior and Human Performance, 4 (2), 309–336.
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Lorenz, E., Lundvall, B. Å., Kraemer‐Mbula, E., & Rasmussen, P. (2016). Work organisation, forms of employee learning and national systems of education and training. European Journal of Education, 51(2), 154-175.
Melton, H. L., & Hartline, M. D. (2012). Employee collaboration, learning orientation, and new service development performance. Journal of Service Research, 16(1), 67-81. Retrieved from https://Doi: 10.1177/1094670512462139
Miner, J. B. (2003). The rated importance, scientific validity, and practical usefulness of organizational behavior theories: A quantitative review. Academy of Management Learning & Education, 2(3), 250-268.
Mun, Y. Y., & Hwang, Y. (2003). Predicting the use of web-based information systems: self-efficacy, enjoyment, learning goal orientation, and the technology acceptance model. International journal of human-computer studies, 59(4), 431-449.
Pan, F. C. (2015). Practical application of importance-performance analysis in determining critical job satisfaction factors of a tourist hotel. Tourism Management, 46, 84-91. Retrieved from https://Doi: 10.1016/j.tourman.2014.06.004
Pormirleanu, N., Mariadoss, B. J., & Chennamaneni, P. R. (2016). Managing high service quality in high customer contact B2B services across domestic and international markets. Industrial Marketing Management, 55, 131-143. Retrieved from http://dx.doi:10.1016/ j.indmarman.2015.09.002
Rast, S., & Tourani, A. (2012). Evaluation of employees’ job satisfaction and role of gender difference: An empirical study at airline industry in Iran. International Journal of Business and Social Science, 3(7), 91-100. Retrieved from http://www.ijbssnet.com/journals/ Vol_3_No_7_April_2012/11.pdf
Raykov, M. (2014). Employer support for innovative work and employees’ job satisfaction and jobrelated stress. Journal of Occupational Health, 56, 244-251. Retrieved from https://www.jstage.jst.go.jp/article/joh/56/4/56_12-0192-OA/_pdf
Rego, A., Sousa, F., Marques, C., & Cunha, M. P. (2012). Authenticity leadership promoting employees’ psychological capital and creativity. Journal of Business Research, 65(3), 429-437. Retrieved from http://Doi: 10.1016/j.jbusres.2011.10.003
Singh, A. K. and Sharma, V. (2011). Knowledge management antecedents and its impact on Eemployee Ssatisfaction: a study on Indian telecommunication industries, The Learning Organization, 18(2): 115-130.
Snipes, R. L., Oswald, S. L., LaTour, M. & Armenakis, A. A. (2005). The effects of specific job satisfaction facets on customer perceptions of service quality: an employee-level analysis, Journal of Business Research, 58(10), 1330– 1339.
Spanjol, J., Tam, W. Y. L., & Tam, V. (2015). Employer-employee congruence in environmental values: an exploration of effects on job satisfaction and creativity. Journal of Business Ethics, 130 (1), 117-130.
Staw, B. M. (1995). Why No One Really Wants Creativity. In C. M. Ford, & D. A. Gioia (Eds.), Creative Action in Organizations (pp.161–166). Thousand Oaks, CA: Sage.
Suvarnabhumi Airport (2016), Airlines Information. Retrieved from http://www.suvarnabhumi airport com/en/262-airlines-information
Thai Airways International Public Company Limited (2016), Annual Report 2015. Retrieved from http://thai.listedcompany.com/misc/ar/20160325-thai-ar2015-en.pdf
Tsai, C., Horng, J., Liu, C., & Hu, D. (2015). Work environment and atmosphere: The role of organizational support in the creativity performance of tourism and hospitality organizations. International Journal of Hospitality Management, 46, 26-35. Retrieved from http://Doi: 10.1016/j.ijhm.2015.01.009
van Rooij, S. W., & Merkebu, J. (2015). Measuring the business impact of employee learning: A view from the professional services sector. Human Resource Development Quarterly, 26(3), 275-297.
VandeWalle, D. (1997). Development and validation of a work domain goal orientation instrument. Educational and Psychological Measurement, 57, 995–1015.
Yee, R. W. Y., Lee, P. K. C., Yeung, A. C. L., & Cheng, T. C. E. (2013). The relationship among leadership, goal orientation, and service quality in high-contact service industries: An empirical study. International Journal of Production Economics, 141, 452-464. Retrieved from http://Doi: 10.1016/j.ijpe.2011.12.012
Yeh, Y. (2014). Exploring the impacts of employee advocacy on job satisfaction and organizational commitment: Case of Taiwanese airlines. Journal of Air Transport Management, 36, 94-100. Retrieved from http://Doi: 10.1016/j.jairtraman.2014.01.002
Zhou, J., & George, J. M. (2003) Awakening employee creativity: the role of leader emotional intelligence, The Leadership Quarterly, 14(4-5), 545–568.
Anderson, J. C. & Gerbing, D. W. (1988). Structural equation modeling in practice: a review and recommended two-step approach, Psychological Bulletin, 103(3), 411-423.
Banakou, S. (2015). Job satisfaction and creativity at work among Greek employees: The role of time perspective and financial crisis. Department of Psychology, Linnaeus University. Retrieved from http://www.diva-portal.se/smash/get/diva2:839757/FULLTEXT01.pdf
Bank of Thailand (2016), Tourism Indicators. Retrieved from http://www2.bot.or.th/statistics/ BOTWEBSTAT.aspx?reportID=624&language=ENG
Billett, S. (2008). Learning through work: exploring instances of relational interdependencies, International Journal of Educational Research, 47(4), 232–240.
Button, S. B., Mathieu, J. E., & Zajac, D. M. (1996). Goal orientation in organizational research: a conceptual and empirical foundation, Organizational Behavior and Human Decision Processes, 67: 26–48.
Dekoulou, P., & Trivellas, P. (2015). Measuring the impact of learning organization on job satisfaction and individual performance in Greek advertising sector. Procedia - Social and Behavioral Sciences, 175, 367 – 375. Retrieved from http://dxDoi.org/10.1016/j.sbspro. 2015.01.1212
Ellsworth, R. R. (2002). Leading with purpose: the new corporate realities, Stanford, CA: Stanford University Press.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18(1), 39-50.
Gu, Q., Tang, T. L. P., & Jiang, W. (2015). Does moral leadership enhance employee creativity? Employee identification with leader and leader–member exchange (LMX) in the Chinese context. Journal of Business Ethics, 126(3), 513-529.
Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate data analysis (6th edition). Upper Saddle River, NJ: Pearson Prentice Hall.
Henker, N., Sonnentag, S., & Unger, D. (2015). Transformational leadership and employee creativity: the mediating role of promotion focus and creative process engagement. Journal of Business and Psychology, 30(2), 235-247.
Hon, A. H. Y., Chan, W. W. H., & Lu, L. (2013). Overcoming work-related stress and promoting employee creativity in hotel industry: The role of task feedback from supervisor. International Journal of Hospitality Management, 33, 416-424.
Horng, J. S., Tsai, C. Y., Yang, T. C., Liu, C. H., & Hu, D. C. (2016). Exploring the relationship between proactive personality, work environment, and employee creativity among tourism and hospitality employees. International Journal of Hospitality Management, 54, 25-34.
Hu, L. & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: conventional criteria versus new alternatives, Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1-55.
Hur, W., Moon, T., & Jun, J. (2016). The effect of workplace incivility on service employee creativity: the mediating role of emotional exhaustion and intrinsic motivation. Journal of Services Marketing, 30(3), 302-315. Retrieved from http://Doi: 10.1108/JSM-10-2014-0342
Inanc, H., Zhou, Y., Gallie, D., Felstead, A., & Green, F. (2015). Direct participation and employee learning at work. Work and Occupations, 42(4), 447-475. Retrieved from http://Doi: 10.1177/0730888415580650
International Air Transport Association, (2011, February 12). IATA Vision 2050. Retrieved from http://www.iata.org/about/Documents/vision-2050.pdf
Karatepe, O. M., Uludag, O., Menevis, I., Hadzimehmedagic, L., and Baddar, L. (2006). The effects of individual characteristics on frontline employee performance and job satisfaction, Tourism Management, 27, 547–560.
Kim, T.Y., Hon, A. H. Y. & Crant, J. M. (2009). Proactive personality, employee creativity, and newcomer outcomes: a longitudinal study, Journal of Business and Psychology, 24(1): 93–103.
Klein, H. J., Noe, R. A., & Wang, C. (2006). Motivation to learn and course outcomes: The impact of delivery mode, learning goal orientation, and perceived barriers and enablers. Personnel psychology, 59(3), 665-702.
Lin, X. & Germain, R. (2003). Product quality orientation and its performance implications in Chinese state-owned enterprises, Journal of International Marketing, 11(2), 59–78.
Locke, E.A. (1969). What is job satisfaction? Organizational Behavior and Human Performance, 4 (2), 309–336.
Long, H. C. (2013). The relationship among learning orientation, market orientation, entrepreneurial orientation, and firm performance of Vietnam marketing communication firms. Philippine Management Review, 20, 37-46. Retrieved from http://www.journals.upd.edu.ph/index.php/pmr/article/viewFile/3643/3353
Lorenz, E., Lundvall, B. Å., Kraemer‐Mbula, E., & Rasmussen, P. (2016). Work organisation, forms of employee learning and national systems of education and training. European Journal of Education, 51(2), 154-175.
Melton, H. L., & Hartline, M. D. (2012). Employee collaboration, learning orientation, and new service development performance. Journal of Service Research, 16(1), 67-81. Retrieved from https://Doi: 10.1177/1094670512462139
Miner, J. B. (2003). The rated importance, scientific validity, and practical usefulness of organizational behavior theories: A quantitative review. Academy of Management Learning & Education, 2(3), 250-268.
Mun, Y. Y., & Hwang, Y. (2003). Predicting the use of web-based information systems: self-efficacy, enjoyment, learning goal orientation, and the technology acceptance model. International journal of human-computer studies, 59(4), 431-449.
Pan, F. C. (2015). Practical application of importance-performance analysis in determining critical job satisfaction factors of a tourist hotel. Tourism Management, 46, 84-91. Retrieved from https://Doi: 10.1016/j.tourman.2014.06.004
Pormirleanu, N., Mariadoss, B. J., & Chennamaneni, P. R. (2016). Managing high service quality in high customer contact B2B services across domestic and international markets. Industrial Marketing Management, 55, 131-143. Retrieved from http://dx.doi:10.1016/ j.indmarman.2015.09.002
Rast, S., & Tourani, A. (2012). Evaluation of employees’ job satisfaction and role of gender difference: An empirical study at airline industry in Iran. International Journal of Business and Social Science, 3(7), 91-100. Retrieved from http://www.ijbssnet.com/journals/ Vol_3_No_7_April_2012/11.pdf
Raykov, M. (2014). Employer support for innovative work and employees’ job satisfaction and jobrelated stress. Journal of Occupational Health, 56, 244-251. Retrieved from https://www.jstage.jst.go.jp/article/joh/56/4/56_12-0192-OA/_pdf
Rego, A., Sousa, F., Marques, C., & Cunha, M. P. (2012). Authenticity leadership promoting employees’ psychological capital and creativity. Journal of Business Research, 65(3), 429-437. Retrieved from http://Doi: 10.1016/j.jbusres.2011.10.003
Singh, A. K. and Sharma, V. (2011). Knowledge management antecedents and its impact on Eemployee Ssatisfaction: a study on Indian telecommunication industries, The Learning Organization, 18(2): 115-130.
Snipes, R. L., Oswald, S. L., LaTour, M. & Armenakis, A. A. (2005). The effects of specific job satisfaction facets on customer perceptions of service quality: an employee-level analysis, Journal of Business Research, 58(10), 1330– 1339.
Spanjol, J., Tam, W. Y. L., & Tam, V. (2015). Employer-employee congruence in environmental values: an exploration of effects on job satisfaction and creativity. Journal of Business Ethics, 130 (1), 117-130.
Staw, B. M. (1995). Why No One Really Wants Creativity. In C. M. Ford, & D. A. Gioia (Eds.), Creative Action in Organizations (pp.161–166). Thousand Oaks, CA: Sage.
Suvarnabhumi Airport (2016), Airlines Information. Retrieved from http://www.suvarnabhumi airport com/en/262-airlines-information
Thai Airways International Public Company Limited (2016), Annual Report 2015. Retrieved from http://thai.listedcompany.com/misc/ar/20160325-thai-ar2015-en.pdf
Tsai, C., Horng, J., Liu, C., & Hu, D. (2015). Work environment and atmosphere: The role of organizational support in the creativity performance of tourism and hospitality organizations. International Journal of Hospitality Management, 46, 26-35. Retrieved from http://Doi: 10.1016/j.ijhm.2015.01.009
van Rooij, S. W., & Merkebu, J. (2015). Measuring the business impact of employee learning: A view from the professional services sector. Human Resource Development Quarterly, 26(3), 275-297.
VandeWalle, D. (1997). Development and validation of a work domain goal orientation instrument. Educational and Psychological Measurement, 57, 995–1015.
Yee, R. W. Y., Lee, P. K. C., Yeung, A. C. L., & Cheng, T. C. E. (2013). The relationship among leadership, goal orientation, and service quality in high-contact service industries: An empirical study. International Journal of Production Economics, 141, 452-464. Retrieved from http://Doi: 10.1016/j.ijpe.2011.12.012
Yeh, Y. (2014). Exploring the impacts of employee advocacy on job satisfaction and organizational commitment: Case of Taiwanese airlines. Journal of Air Transport Management, 36, 94-100. Retrieved from http://Doi: 10.1016/j.jairtraman.2014.01.002
Zhou, J., & George, J. M. (2003) Awakening employee creativity: the role of leader emotional intelligence, The Leadership Quarterly, 14(4-5), 545–568.