Published: 2026-05-07

Research Articles

Social Media’s AI Ethics, Digital Literacy, and AI Trust: Could These Lead to Positive Health Behavior?

Chanadda Petchprayoon, Rati Maneengam, Apichit Maneengam, Porntep Chantarakamol

283345

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Green Human Resource Management and Organizational Citizenship Behavior: The Mediating Role of Environmental Commitment in Thailand's Private Sector

Polwasit lhakard

285816

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Investigating Cognition, Attitudes, and Acceptance of Smart Elderly Care Systems among Chinese Nurses

Ling Shen

283554

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Enhancing Carbon Footprint Awareness among Consumers: A Developmental Approach in Pathum Thani, Thailand

Pattarapon Chummee

284569

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Youth Risk Prevention After Thailand’s 2022 Cannabis Policy Shift: Government Strategies in Phitsanulok Province

Wasan Pounpunwong

283746

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Development and Validation of the Amuma Sa Barangay (Nourish the Barangay) Program Participants’ Perception Scale

Sether Josh Marfa, John Ezekiel Tumulak, Remy Jane Saysis, Angel Marie Napuli

284086

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Effectiveness of a Research Capability Training Program: A Kirkpatrick’s Evaluation Model Application in Cebu, Philippines

Robert Jay N. Angco

285068

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The Influence of Social Media Marketing Management, Risk Perception, and Perceived Usefulness on the Performance of Tourism Businesses in Thailand

Fungkiat Mahiphan, Sukanya Duanguppama, Titirut Rungkaew, Mayurada Mahiphan

285244

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Exploring Indicators of Relational Capital and Environmental Forces in a Sports Sponsorship Marketing Measurement Model

Ammara Phakdeeburi, Prin Laksitamas

283563

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