Published: 2026-05-07

Research Articles

Social Media’s AI Ethics, Digital Literacy, and AI Trust: Could These Lead to Positive Health Behavior?

Chanadda Petchprayoon, Rati Maneengam, Apichit Maneengam, Porntep Chantarakamol

283345

pdf

Green Human Resource Management and Organizational Citizenship Behavior: The Mediating Role of Environmental Commitment in Thailand's Private Sector

Polwasit Lhakard

285816

pdf

Investigating Cognition, Attitudes, and Acceptance of Smart Elderly Care Systems among Chinese Nurses

Ling Shen

283554

pdf

Enhancing Carbon Footprint Awareness among Consumers: A Developmental Approach in Pathum Thani, Thailand

Pattarapon Chummee

284569

pdf

Youth Risk Prevention After Thailand’s 2022 Cannabis Policy Shift: Government Strategies in Phitsanulok Province

Wasan Pounpunwong

283746

pdf

Development and Validation of the Amuma Sa Barangay (Nourish the Barangay) Program Participants’ Perception Scale

Sether Josh Marfa, John Ezekiel Tumulak, Remy Jane Saysis, Angel Marie Napuli

284086

pdf

Exploring Indicators of Relational Capital and Environmental Forces in a Sports Sponsorship Marketing Measurement Model

Ammara Phakdeeburi, Prin Laksitamas

283563

pdf

Effectiveness of a Research Capability Training Program: A Kirkpatrick’s Evaluation Model Application in Cebu, Philippines

Robert Jay N. Angco

285068

pdf

The Influence of Social Media Marketing Management, Risk Perception, and Perceived Usefulness on the Performance of Tourism Businesses in Thailand

Fungkiat Mahiphan, Sukanya Duanguppama, Titirut Rungkaew, Mayurada Mahiphan

285244

pdf

Towards Sustainable Water Management: Insights from Camp Lapu-Lapu, Cebu City, Philippines

Manolito Belleza, Catherine C. Valera

284960

pdf

The Influence of Digital Nudging Techniques on Thai Consumer Impulse Buying Behavior for Fashion Apparel in Online Stores

Nadhakan Shinnaranantana

287128

pdf

Digital Disruption and the Transformation of Sports Media in Thailand: Generational Behavior and Organizational Strategy

Krisana Thuampeng

285274

pdf

From Online Interns to On-Site Educators: A Phenomenological Study of Filipino Teachers’ Professional Identity Reconfigurations

Henry E. Lemana II, Krisna Rika O. Barron, Crizjale V. Ahmad

285019

pdf

Determinants of Dog Parents’ Intentions to Choose Dog Friendly Accommodations: The Role of the Service Marketing Mix (7Ps), Pet Attachment, and Demographic Factors

Suttigeart Siripriwan; Simran Kayastha; Sayamol Nongbunnak

285183

pdf

The Influence of Assisted Digital Trust on Elderly Purchasing: The Case of Thai Digital Financial Services

Piyapong Plubpleung

285624

pdf