Stakeholder Management for Tourism Businesses The Case of Thailand

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Nimit Soonsan


One key to sustainable development for tourism is the inclusion of stakeholders. Stakeholder management in tourism helps businesses to achieve success. This paper presents a review and discussion of the concept of managing tourism stakeholders in Thailand with the aim of identifying current and emerging trends in this area. A major finding of this study was that tourism stakeholders in the Thai context could be separated into five groups: public sector, private sector, non-government organizations, residents, and tourists. Furthermore, this study discusses various strategies for managing stakeholder assessment and summarizes guidelines for Thai tourism businesses that can provide important implications for strategic stakeholder management, and can aid in designing and implementing strategies for managing tourism stakeholders in Thailand.


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