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This paper determined the research involvement and motivation of university faculty in research and research-related activities. It discusses the university research initiatives as agents in enhancing and promoting research culture and quality. Data from the university records and survey questionnaires were used to determine the research involvement of faculty. University research initiatives and other information needed in this study were generated from the university accreditation documents and from research and faculty manuals. There is increasing faculty research involvement for the last five years. Fifty percent were sampled from 179 faculty members to determine the faculty involvement in research-related activities and their motivation of involvement. The top five research-related activities involvement are: sat as a panel member in an oral defense; supervised undergraduate thesis; mentored undergraduate; enriched self on research methodologies, statistics, and research writing; and presented a paper in the national and international conferences. On the other hand, the factors that motivate University faculty to be involved in research are: utilization of research; personal satisfaction; build/expand network; research capability building programs of the University; and support of the administration. Research initiatives were created and implemented by the university and spearheaded by the University Research Center to enhance research culture and quality. The research initiatives were based on the goals articulated by National Higher Education Research Agenda (NHERA-2).
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