Main Article Content
The shopping center business in Thailand is huge. To optimize the occupancy rate, shopping center managers must learn what factors influence shop tenants’ decisions to rent space in order to sell their products and services. Thus, the domain of interest of this research study was to explore factors underlying the decision to rent space (DTRS). Based on a survey of existing literature, a few studies have focused on this very important topic. Furthermore, those studies employed only descriptive statistics (e.g. means and standard deviation). However, advanced multivariate statistics (i.e. exploratory factor analysis) could be used advantageously to determine what factors influence the decision to rent. The main objective of this study was to explore factors underlying the decision to rent space of shop tenants using exploratory factor analysis (EFA) in the R Package. Two hundred questionnaires were collected from tenants at a popular shopping center in the north-eastern part of Thailand and analyzed using EFA.
Copyright: Asia-Pacific International University reserve exclusive rights to publish, reproduce and distribute the manuscript and all contents therein.
Becker, J., Klein, K., & Wetzels, M. (2012). Hierarchical latent variable models in PLS-SEM: Guidelines for using reflective-formative type models. Long Range Planning, 45(5-6), 359-394.
Bello, V. (2012). The determinants of shopping center rent in Akure, Nigeria. Paper presented at the meeting of the FIG Working Week 2012, Rome: Italy.
Cohen, H. (2011). 72 marketing definitions. Actionable Marketing Guide. Retrieved from http://heidicohen.com/marketing-definition/.
CBRE Thailand. (2016). Slow retail sales delay new retail project launches. Retrieved from https://www.cbre.co.th/en/ResearchCentre/Research/Bangkok-Retail-MarketView-Q1-2016.
Hee, O. (2014). Validity and reliability of the customer-behavior scale in the health tourism hospitals in Malaysia. International Journal of Caring Sciences, 7(3), 771-775. Retrieved from http://www.internationaljournalofcaringsciences.org/docs/10.Hee%20ORIGINAL.pdf.
Hollins, P. (2017). The science of intelligent decision making: how to think more clearly, save your time, and maximize your happiness. Destroy indecision! US: Create Space Independent Publishing Platform.
Nasir, N., Jusoh, N., Ramin, A. & Yee, N. (2013). Determinants of tenants’ satisfaction: a case study in XXX Parade, Muar. In 2nd International Conference on Technology Management, Business and Entrepreneurship, Melaka, Malaysia. Retrieved from http://eprints.uthm.edu.my/5085/1/ Determinants_of_Tenants%E2%80%99_Satisfation.pdf
Kaluzny, J., Nitsche, R., & Roller, L.H. (2011). Defining product markets for shopping centers: Thoughts on methodological choices. ESMT White Paper No. WP-11-02.
List of shopping malls in Thailand. (n.d.). Wikipedia. Retrieved May 31, 2018, from https://en.wikipedia.org/wiki/List_of_shopping_malls_in_Thailand
Maenthong, N., & Tochaiwat, K. (2013). The factors affecting the decisions to rent shopping center areas of the Entrepreneurs. Paper presented at the Build Environment Research Associate Conference, BERAC 4, Faculty of Architecture and Planning, Thammasat University.
Revelle, W. (2017). Psych: Procedures for personality and psychological research. Retrieved from https://www.scholars.northwestern.edu/en/publications/psych-procedures-for-personalityand-psychological-research.
Sujatha, V., & Priya, B. (2015). Factors determining tenants’ satisfaction in shopping malls at Chennai City. Indian Journal of Research, 4(4), 4-6. Retrieved from https://www. worldwidejournals.com/paripex/file.php?val=April_2015_1430371171__120.pdf.
Williams, B, Onsman, A., & Brown, T. (2010). Exploratory factor analysis: a five-step guide for novices. Journal of Emergency Primary Health Care, 8(3), 1-13. Retrieved from https://ajp.paramedics.org/index.php/ajp/article/viewFile/93/90.