แนวทางการพัฒนาหลักสูตรสาขาวิชาการจัดการการท่องเที่ยวและการบริการ คณะมนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยราชภัฏอุบลราชธานี

บทคัดย่อ

The present research used a mixed method. The objectives were 1) to explore the
satisfaction of the current students, the former ones and the employers towards Tourism
and Hospitality Management Program, 2) to analyze the opportunities and limitations in the
curriculum development, and 3) to propose the guidelines for the curriculum development.
The samples were collected by a random sampling method from the current students
studying from year one –year four, and the employers. The semi-structured interview was
administered with the university administrators, six representatives from the state and private
sectors related to the tourism in the province. A small group discussion method was
employed with the six curriculum committee and instructors.It was found that the current
students’ overall satisfaction was at a high level, the former students’ overall satisfaction
was at the highest level and the employers’ satisfaction was at a high level. The program
had the potential for further development. That is because the state sector has the policy
to support a tourism industry at the national and local levels. Furthermore, Ubon Rathathani
has the tourism potential. As regards the guidelines for the curriculum development,
consideration should be given to policies, a curriculum design, syllabus structures, strategies
used in the instructions, student development and cooperation network development.