Guidelines for Tourism Management in Thai Yor Community Way of Life to Develop the Creative Economy in Sakon Nakhon Province

Abstract

           The purposes of this qualitative research were 1) to study the history of tourism promotion of Thai Yor community in Sakon Nakhon Province, 2) to determine the current state and problems of tourism management in Thai Yor community in Sakon Nakhon Province, and 3) to specify  the patterns of tourism management in Thai Yor community to develop the creative economy in Sakon Nakhon Province.

            The field data were collected through nonparticipative observation, interview and community discussion based on community participation. Purposive sampling technique was used to select participants. Forty – Nine participants included experts, practitioners, and people concerning  in the tourism. The data were analyzed by using descriptive analysis. The findings were as follows.

            1) The background of tourism promotion of Thai Yor community in Sakon Nakhon Province. It was found that in the past, the government did not have any plan to promote the tourism in  Thai Yor community in particular, but currently people in the community had more cultural awareness. Therefore, the cooperation between the people and the government were strengthened for tourism promotion.

            2) In the aspect of the current state and problems of tourism promotion of Thai Yor community in Sakon Nakhon, it was found that currently the government sectors played  an important role for tourism management in Thai Yor community in Sakon Nakhon Province.  For management problems, they were found only in districts around.

          3) The guidelines for tourism management in Thai Yor community way of life to develop  the creative economy in Sakon Nakhon Province. Thai Yor community had unique cultural attractions, and it was an old community with many interesting and significant attractions in terms of history, society, cultures, traditions, and local wisdoms of Thai Yor community. Therefore, public relations in tourism should be promoted continuously to develop the creative economy.  The attractions should be clean. The cultural uniqueness could be brought as an outstanding feature to develop the creative economy in Sakon Nakhon Province.

          The results of this study suggested that Thai Yor community in Sakon Nakhon Province comprised a variety of uniqueness and cultures. The province and concerning organizations should bring about the way for tourism management in Thai Yor community in order to develop the creative economy in Sakon Nakhon Province to conserve the uniqueness of cultures of Thai Yor community and to create jobs in the community.