Tourist Behavior and Satisfaction on Marketing Mix Factors of Tourists in The Indigo Clothes Road Market at Sakon Nakhon

Abstract

The purposes of this research were: 1)To study the behavior of Tourists in the indigo clothes on the road market at  Sakon Nakhon  2.) To study the satisfaction of tourists' marketing mix factors in traveling to indigo clothes Road, Sakon Nakhon. The purposes of this study were to  study of behavior and satisfaction on marketing mix factors of  Tourists in the indigo clothes road market at Sakon Nakhon . A sample was selected from the tourists who were travelling to the indigo clothes on the road market , at Sakon Nakhon. The instrument was the questionnaire by Convenience Sampling consisted of 385 tourists who were travelling to the indigo clothes on the road market , at Sakon Nakhon .

The results of this study were 1) The basic  information of the respondents were found that the tourists who were travelling to the indigo clothes on the road market , at Sakon Nakhon were female , age  31 – 35 years , 229 people graduated Bachelors’ degree, occupations were government officials and state enterprises. Most of them earn more than 25,001 baht a month 2) The main objectives for travelling to the indigo clothes on the road market , at Sakon Nakhon was shopping indigo clothes,  and the minor was at ease .  The travelling was come with family with their own car. The expenses was about  1,501- 2,000 Baht. Three times travelling, the media made them know spread widely3.) the tourists who were travelling to the indigo clothes on the road market , at Sakon Nakhon were satisficed the mix marketing for travelling to the indigo road market, at Sakon Nakhon was very high. Firstly, People, sellers who are nice, polite , and kind  were satisficed . Unique products of indigo clothes were secondly , next were Distribution channel , market route, prices. For the process was service, food. Marketing support , online, Zone areas were less satisficed  respectively.