Visitor’s Satisfaction on Tourism Management of Kaeng Tana National Park, Ubon Ratchathani Province

Abstract

The work aimed to study economic and social characteristics, general information, satisfaction and factors which affected the Visitors’ satisfaction towards tourism management of Kaeng Tana National Park, Ubonratchathani Province. Data were collected by means of a questionnaire completed by 371 visitors who visited the tourist site from August to October, 2019. Statistics used were t-test and F-test.

 The study found that the visitors under study were males, on average aged 33.02, having a vocational certificate and a diploma, not employed, their monthly income averaging 17,414.31 baht, and their domicile in northeastern Thailand. Their general aim was a travel with their families. Some of them had visited the site before. The main attraction for them was Kaeng and Don Tana. The satisfaction of the visitors towards the tourism management more satisfaction level averaged 3.87. The factors which affected their satisfaction were the objectives of visiting and the type of visit group.