GUIDELINES FOR BARTENDERS DEVELOPMENT IN SISAKET PROVINCE

Abstract

The objectives of this research were 1) to study on the knowledge and understanding of bartender’s development in beverages mixing in Muang district, Sisaket province, 2) to study the needs of personnel in restaurants for food and beverage service towards the development of beverage mixing skills, 3) to suggest guidelines for bartenders development in beverages mixing to be personnel with knowledge and competency that meet the standards of the Bartender Association of Thailand. The method of this study was based on quantitative and qualitative research by using the questionnaires and structured interviews. The samples used in the study were the people who involved with the bartender’s development regarding beverage mixing staffs in ​​Sisaket province, 20 people totally. The data were analyzed by using descriptive statistics such as percentage.

              The study found that 1) according to the study on the knowledge and understanding of bartenders development in Muang district, it was found that the sample group of bartenders emphasized on the development of knowledge (the most), and bar equipment (least) respectively.  2) According to the study the needs of the sample bartenders in the restaurants, the analysis results of the bartenders requirements, it was found that entrepreneurs and people involved in the bartenders development would like to have       a training on beverage mixing (the most), and need a business plan that produces profits (the least) respectively. 3) Guidelines for the bartenders development consists of having related departments provided training on various beverage mixing skills internationally, techniques and methods for customer service available at their restaurants, Techniques for using modern and international equipment, promoted for profitable business planning, and have revenue to manage the shop clearly, without losses and must be closed down in order to gain knowledge, bring it to the top for your career in the bartenders or  entrepreneurs in the future.