Buddhist Tourism Management in Chinatown,Bangkok

Abstract

The study aimed to explore the needs of Thai tourists affecting the development
of Buddhist tourism in Chinatown (Yaowarat) , and to propose the guidelines for Buddhist
tourism management in Chinatown (Yaowarat). The work used a mixed method. The samples
of this study were 387 tourists. Independent sample t- test was used to analyze the
comparison of the needs between two variables: gender and age. The Interviews with four
stakeholders were administered, and the data were analyzed using content analysis.
The results revealed that the needs for developing Buddhist tourism in Chinatown
(Yaowarat) were different. The needs of older tourists (51-60 years) were different from ones
in other age groups (Mean = 3.89) in accordance with four components: Amenities, Activities,
Available packages, and services (p ≤ .05).
It is recommended that Buddhist tourism management requires the cooperation
from all sectors: state sector, private sector, and public sector. It is important to make
tourism development plan according to six components: Attractions, Accessibility, Amenities,
Activities, Available packages, and services in order to develop Buddhist tourism destinations
for Thai- Chinese culture which can attract tourists and make Thailand as a famous
destination.