Social and Economic Factors Influencing the Saving Behaviour Among Members of an Agricultural Cooperative in Suphanburi

Abstract

This research aims to study 1) levels of opinions regarding social and economic factors and saving behaviour among the members of an agricultural cooperative in Suphanburi, and 2) social and economic factors and behaviour in saving of the members of an agricultural cooperative in Suphanburi. By simple random sampling method, the sampling was a group of 380 members of an agricultural cooperative in Suphanburi. In this research, questionnaires were exploited together with statistic analysis methods such as frequency, percentage, average and standard deviation, including multiple regression analysis.

The research results showed that the participants had the overall opinions regarding social and economic factors and behaviour in saving of the members of an agricultural cooperative in Suphanburi at the highest level. In testing the hypothesis, it was found that the social and economic factors in terms of the marketing enhancement, the influencers on decision making, income, expenditure, and the rate of return are the major factors that yielded the divination at 59.10% which has statistic significance at 0.05.