A Study of Online Social Media Usage Behavior with Learning in the 21st Century of the Undergraduate Students in the Faculty of Humanities and Social Sciences, Ubon Ratchathani Rajabhat University

Abstract

The objective of the research was to study a behavior of using online social media
and the 21st century learning of the undergraduate students. The samples used in the research
were 358 undergraduate students in the regular programs in the Faculty of Humanities and
Social Sciences, Ubon Ratchathani Rajabhat University. They were randomized by simple
random sampling. The research instrument was a questionnaire. The statistics used to analyze
data were percentage, mean, and standard deviation.
As regards the behavior of the students, it was found that they used smart phones
as a channel in receiving online social media. Facebook was the most popular social media.
The objective in using Facebook was for communication. The time spent in using online social
media was more than 6 hours per day, and the most frequent period was 18:01-24:00.
The utilization from using online social media was at a high level. When each item
was considered, the students used online social media for communicating and working with
their friends comfortably at the highest level, followed by the following at a high level:
watching movies, listening to music, and playing games, following news and events, relaxing,
searching for goods easily and comfortably, seeking for more knowledge, presenting works and
ideas, respectively. The students using online social media at a moderate level included the
usage for learning other people’s attitudes from the issues they were interested in and for
asking for information from the experts in various fields. The problems were that in the
communication, the quickness in sharing information affected the positive and negative
aspects, the information privacy was violated, and in the devices, some devices might not
accommodate the current social media version.