New Normal and digital marketing communication

Abstract

During the Covid-19 pandemic, people around the globe had to adjust themselves to
a new way of life generally known as ‘new normal’ . They were required to keep a social
distance, pay more attention to their own health, and that of those around them. Learning
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and teaching as well as buying different products had to be conducted via the Internet.
Websites and Social media had to be consistent with fast occurring changes. Technology
played a vital role these days regardless of the users’ whereabouts. The survey undertaken
by International Telecommunication Union in coordination with the UN found that up to
3,174,000,000 million of the global population had access to the Internet as compared to the
current number of the world population of 7,318,776,000. It can be said that more than one
third of the world population can get connected to the Internet and the trend is increasing.
The article aimed to show the great changes in the marketing communication in a new normal
age in light of the marketing factors and the tools used in the digital age.