Factors to promote Thai-Cambodian tourism traveling through the Chong Sa Ngam border area

Abstract

The objectives of the research were 1) to study the factors that promote Thai-Cambodian tourism traveling through the Chong Sa Ngam border area. 2) to study the problems, obstacles and ways to promote Thai-Cambodian tourism traveling through the Chong Sa Ngam border area.​ The sample group used in this research was Thai-Cambodian tourists. Thai-Cambodian people or merchants and Immigration Police Sisaket Province - Oddar Meanchey​ Province. The total number of participants was 30 people. The research instrument was a semi-structured interview form.

The research findings were as follows. 1) Factors that promote Thai-Cambodian tourism traveling through the Chong Sang Ngam border area has the purpose of traveling for recreation. buy local products, trade/exchange agricultural products and perform official duties and focus on physical factors cultural factors interpersonal factor economic factors technological factors and environmental factors. 2) Conditions of problems and obstacles to Thai-Cambodian tourism traveling through the Chong Sang Ngam border area is the problem of the epidemic of the Covid-19 virus, the trade problem of the people in the area. The problem is there is no bus to the destination. There are also problems with road use due to the small and damaged roads and tourism promotion guidelines and the Thai-Cambodian tourism marketing mix in the Chong Sa Ngam border area as follows: 1) Product 2) Distribution 3) Price 4) Marketing Promotion 5) Packaging 6) Personnel 7) Physical Evidence and 8) Process.