Guidelines for improving the service quality of coffee shops in Mueang UbonRatchathani District UbonRatchathani Province

Abstract

The objectives of this research were 1) to study the general condition of coffee shop service in Mueang Ubon Ratchathani District. Ubon Ratchathani Province 2) to study the service quality of coffee shops in Mueang Ubon Ratchathani District 3) Propose guidelines for improving the service quality of coffee shops in Mueang Ubon Ratchathani District. Ubon Ratchathani Province This research is a qualitative research method. by interview Sample of customers who use coffee shop service in Mueang Ubon Ratchathani District The results of the study showed that 1) the service condition of coffee shops in Mueang Ubon Ratchathani district. Ubon Ratchathani Province There are many coffee shops that can accommodate 15-50 people. 2) Assessment of service quality of coffee shops in Mueang Ubon Ratchathani District Ubon Ratchathani Province by using the interview form Quality Assessment of Coffee Shop Service in Mueang Ubon Ratchathani District Ubon Ratchathani Province is the response to customers. the concrete aspect of the service understanding Quality Assurance Reliability 3) Guidelines for improving service quality of coffee shops in Mueang Ubon Ratchathani District Ubon Ratchathani Province found that 1) the concrete service of the coffee shop should have more communication channels. The equipment used in the coffee shop should be clean and modern. Coffee shop staff should have the same beautiful uniform. 2) Reliability The coffee shop should be a member of the Thai Coffee Shop Business Association. To create credibility for customers who use the service and training employees to have the same standard of professional service. 3) Responsiveness to customers. Coffee shop staff should observe customer behavior. and provide services to customers without request and to be equally comfortable4) Quality Assurance Coffee shop staff should have knowledge of the language to be able to communicate with foreign customers. And must be able to work under pressure. 5) Empathy. coffee shop staff Different customer behavior should be observed in order to provide proper service. and giving equal importance to all customers