Expectation and Satisfaction of the Tourist towards Natural Interpretation Program at Pha Taem National Park, Ubonratchathani Province

Abstract

This research aims to 1) study the form and composition of the nature interpretation program of Pha Taem National Park. 2 ) study the
expectation of tourists in the participation in recreational activities and the use of the nature interpretation program of Pha Taem National Park. 3) study the satisfaction level of tourists towards the nature interpretation program of Pha Taem National Park. The quantitative research was conducted and data was collected with the questionnaire from 200 Thai tourists who visited Pha Taem National Park. Data was analyzed using statistical software for research to find the percentage, mean and standard deviation. The result was found that Pha Taem National Park has several forms of nature interpretation program available for the tourists. They are printed media, videos, tourist information center, information signs both indoor and outdoor, exhibitions, maps, direction sign sand guided staff. There are also hiking guides that the tourists know the information from their description. The tourists expected to see the rock art on cliffs and hiking. They expect to use the service in printed media, leaflets, maps, direction signs and tourist information center. They satisfied with the service of nature interpretation program of Pha Taem National Park in leaflet, tourist information center, video, information signs. The satisfaction level in the content and subject matter is high. The satisfaction level in the personality and dressing of the staff is also high.