CREATIVE MANAGEMENT DEVELOPING OF THE ART AND CULTURAL PROJECTS FOR COMMUNITIES OF INSTITUTE OF CULTURE AND ARTS OF SRINAKHARINWIROT UNIVERSITY

Abstract

This research aims to develop components and evaluate the appropriateness of the art and cultural project for communities of the Institute of Culture and Arts of Srinakharinwirot University. Using Research and Development Research (R&D) methodology as the research design, 17 key informants including the project committee of the Institute of Culture and Arts, specialist academician in cultural management, community representatives and representatives from public organizations delegations were invited as the research participants. The first round of the collection was an in-depth interview and applied documentary analysis, and the second round of the data collection was conducted using a questionnaire. The research found that components of the art and cultural project for communities of the Institute of Culture and Arts of Srinakharinwirot University consisted of 7 components being classified into 1) three input components including agreement, cultural capital, and planning, 2) two components related to the process which are the process of creative art and culture project for community and the project quality development process, and 3) two result components covering value delivering to community and sustainability.