THE DEVELOPMENT OF INTELLECTUAL PRODUCT MANAGEMENT FOR COMMUNITY TOWARDS THE CREATIVE ECONOMY: KRABI PROVINCE

Abstract

Background and Objectives: The research project, "The Development of Intellectual Product Management for Community Towards Creative Economy: Krabi Province focuses on enhancing the batik textile products of community enterprises. The study aims to promote local wisdom as a part of the creative economy by focusing on enhancing product design and marketing skills to increase the added value of community products in Krabi Province.

Methods: This study employed a qualitative research method by gathering data from relevant documents, research papers, and theories. It also involved interviews with experts and experienced individuals in batik production within the Krabi Province community. Fieldwork and hands-on workshops were conducted to create new batik patterns inspired by the symbolic flower of Srinakharinwirot University.

Key Findings: The research findings indicate that two workshop activities, namely color and fabric pattern development and marketing promotion, significantly enhanced the potential of the community enterprise group. This was reflected in a 16.25% increase in batik product orders over a four-month period. Furthermore, the research presented guidelines for developing batik products that align with market demands and create both economic and cultural added value.

Implications of the Study: This research focuses on the development and value enhancement of community batik products in Krabi Province by incorporating designs based on the symbolic flower of Srinakharinwirot University. These designs blend traditional craftsmanship with modern aesthetics and storytelling. Collaboration with experts and community enterprises helps ensure quality control and elevate the standards of community batik products. Furthermore, batik development serves as a crucial mechanism to promote modernity and enhance traditional Southern wisdom. It integrates creativity and contemporary production techniques to create diverse products that meet current market demands. This also includes promoting Southern cultural values by incorporating the concept of "Koon" or "Chaiyaphruek" flower patterns, the official flower of Srinakharinwakharn University, into the creative work.

Conclusions and Future Research: The development of batik products and the creation of added value are crucial for community growth. Therefore, both government and private sectors should provide support to the community in terms of knowledge, funding, and networks. This will elevate products to align with the creative economy and strengthen local communities, ultimately promoting the sustainable development of batik products.