The Study of Satisfaction in Designing Bilingual Creative Media for Learning about Thai Beng Community, Ban Khoksalung, Lopburi Province

Abstract

   The objective of this research was to study the satisfaction in designing bilingual creative media for learning about Thai Beng Community, Ban Khok Salung. which is designed to be a video media in Chinese and Thai. The target groups used in this research are divided into 3 groups: the first group is 24 students of the Chinese language program, Faculty of Humanities and Social Sciences who studied Chinese for Tourism Course, the second group were 2 Chinese tourists who had traveled to the Thai Beng community, Ban Khok Salung, and the last were 5 stakeholders. who is a community leader and Thai Beng villagers. All 3 target groups were recruited by purposive sampling method. The research instruments were the satisfaction assessment form for the design of creative bilingual media for learning about Thai Beng Ban Khok Salung community by integrating the concept of learning media design using ADDIE model. Statistics applied are mean and standard deviation.  The results showed that the respondents had the highest level of satisfaction overall. The mean was 4.55 and the standard deviation was 0.51 or 91 percent. The items with the greatest satisfaction were the simple media use or distribution followed by suitabbility for public relations to promote tourism to the community, and the media presentation style is interesting and attracting tourists to the community. The third satisfaction was overall satisfaction after using this creative media.