Research on The Application of Design Semiotics in The Visual Image Design of the Wuhan Beilin Dahe Natural Museum

Abstract

     This study aimed to investigate the application of semiotics in the visual identity design of the Wuhan Beilin Dahe Natural History Museum, with a particular focus on methods of visual design specific to natural history museums. A mixed-methods approach was employed, combining questionnaire surveys and field research. The analysis examined exhibition themes, collections, display techniques, and layouts through four semiotic dimensions: meaning, language use, linguistic structure, and context. The study further explored how symbols, images, and cultural elements can shape public understanding and create meaningful visitor experiences. The sample comprised 200 museum visitors. Research instruments included: 1. a semiotic theoretical analysis framework, 2. visitor opinion questionnaires, and 3. expert evaluations of the proposed visual identity design. Both qualitative and quantitative analyses were conducted to enhance the neutrality and reliability of the findings.

     The results indicated that: 1. effective application of semiotic theory enhances the museum’s visual identity and strengthens its communicative function, with multi-layered interpretations of symbols offering visitors diverse cultural meanings; 2. integration of symbols and images within exhibition content fosters cohesive storytelling and enriches immersive experiences; and 3. visitors’ recognition of semiotic design principles showed a positive correlation with satisfaction levels, confirming the expected impact of applying semiotics in museum design. Drawing on these results, the study offers recommendations for optimizing the museum’s visual identity to advance cultural awareness and public engagement.