Opinions of American Tourists in Thailand Toward Tourism in Thailand

Abstract

     This research aims to study 1. the opinions of American tourists in Thailand and 2. regarding tourism in Thailand, and to compare those opinions based on individual demographic factors.  The sample group used in this study was American tourists who visited Thailand. The number of 400 people. The research instrument used was a questionnaire divided into 2 parts, Part 1: General information of the respondent, consisting of 6 aspects total 6 questions and Part 2: Opinions of American tourists in Thailand toward tourism in Thailand consisting of 7 aspects total 32 questions. The statistics used for analysis included percentage, mean, standard deviation, one-way analysis of variance. By setting the statistical significance at the .05 level.

     The research results found that 1. The results of the study of the level of opinions of American tourists in Thailand towards tourism in Thailand. Overall It is at the highest level when considering each aspect. It was found that the aspect with the highest average value is tourism activities in Thailand and the aspect with the lowest average value is tourism processes and services. 2. The results of comparing the opinions of American tourists in Thailand towards tourism in Thailand, classified according to personal factors, found that American tourists with different travel styles have different opinions about traveling to Thailand. There is no difference in opinions about traveling to Thailand among American tourists of different genders, ages, duration of travel, number of times visited, and types of tourists. Statistically significant at the .05 level.