The Management of Community Enterprise on Pomelo Farming Group, Banthaen Sub district Banthaen District, Chaiyaphum Province

Abstract

          The Objectives of the research article were to 1) study  the  situation  of  community  enterprise  management  on  pomelo  farming  group ; 2) to compare  opinions on  the  situation  of  community  enterprise  management  on  pomelo  farming  group  by  sex, age, education level , and  3) to  study  guidelines  of  community  enterprise  management  on  pomelo  farming group, Banthaen sub district, Banthaen  district, Chaiyaphum  Province. Herbert ‘s principles  of  management  consisted  of  5  aspects  were  applied, they  were  personnel, budget, equipment, management  and  marketing.  Mixed method  research  was  used. Samples  of  quantitative  research  were  261  and  10  target  groups  of  qualitative  research.  Research  instruments  were  a  set  of  questionnaire  with  5  rating  scales,  Statistics  for  data  analysis  were  frequency  percentage,  mean  , standard  deviation, t-test  and  F-test (one-way ANOVA).  And  semi-structured  interview  with  content  analysis  were  employed  in  qualitative  research.

           The  research  result  found  that : 1.Analysis of the community enterprise management on pomelo farming  group  in  general  and  each  aspect  were  in  high  level. 2.Comparative analysis  of  the  community  enterprise  management  on  pomelo  group  farming  by  sex, age  and  education  level  showed  no  statistical callysignicant  differences  in  every  comparison. 3. Guidelines  for  the  community  enterprise  management  on  pomelo  group  revealed  that  : (1) The  personal  government  sectors  should  provide  various  training  perfects  for  effective  pomelo  farming ;  (2) The  budget  members  should  be  trained  on  cost  management,  of  appending, product  marketing ; (3)  The  materials  plant  for  equipments  as  well  as  repairing  the  broken  and  outdate  ones ; (4) The  management  promoting  the  participation  of  both  government  and  private  sectors  to  support  the  pomelo  farming  group; And (5)  The  marketing  should  running  workshops  for  the  pomelo  group  on marketing plan, marketing  share, product  processing  including  reporting.