THE DEVELOPMENT STRATEGY OF THE INNOVATION OF COMPETIVEADVENTAGE IN BUSINESS OF THAILAND 4.0

Abstract

           Thailand 4.0 is a commitment of the Prime Minister. Who want to change the economic structure Towards the economic base Or an economy driven by innovation The main idea is to shift from commodity production to innovative products Change from driving the country with the industrial sector Towards technology drivenCreativity and innovation, and shifted from an emphasis on product manufacturing to To focus more on the service sector, Thailand 4.0 should therefore change the way of doing things that are important Is the transition from traditional agriculture today to modern agriculture With emphasis on management and technology In which farmers have to get richerAnd being an entrepreneur farmer They change from existing and the state needs assistance all the time Towards becoming a high-potential emerging company Which has a relatively low value creation and has shifted from low-skilled labor to the skilled labor Expertise And high skills in developing country business mechanisms.