PROCESS OF CULTURAL CHANGE AMONG ETHNIC GROUPS IN THE AREA OF SAKON NAKHON PROVINCE

Abstract

This research article has the objective to study the process of cultural change among ethnic groups in Sakon Nakhon Province and to study the elements that affect the cultural change process of ethnic groups in Sakon Nakhon Province using quantitative research The tools used in the research were a two-question questionnaire, a sample population of 400 people, and statistics used in the research included the mean and standard deviation Multiple regression analysis.

The results of the research found that: 1) the process of cultural change among ethnic groups in Sakon Nakhon Province. Overall, every aspect is at a moderate level. They are arranged in descending order as follows: economic, cultural, and social, respectively. 2) Components affecting the cultural change process of ethnic groups in Sakon Nakhon Province Overall every aspect Significant at the .05 level are economic development (X₂) and social movement (X₄) respectively.