Factors Affecting Job Satisfaction and Motivation: A Case Comparison of Generation Y and Generation Z in Bangkok

Authors

  • Pachsiry Chompukum Chulalongkorn University
  • Nattida Chakrapeesirisuk Chulalongkorn University

Keywords:

Job Satisfaction, Motivation, Generation Y, Generation Z

Abstract

The objective of this study is to explore factors influencing job satisfaction and motivation of Generation Y members and Generation Z students in the Bangkok Metropolitan Area. The study used questionnaires to collect data from 390 respondents.  Descriptive and inferential statistics, including factor analysis, reveal that both generations share similar work attitudes in most respects.  Interestingly, Generation Z members value more highly jobs that provide opportunities to share challenging ideas, a greater work-life balance, and the motivating factor of self-happiness. The implications of the study can help organizations to enhance job satisfaction and motivation of Generation Y and Generation Z employees. In addition, the study contributes to the development of human resources management principles and practices.

Author Biographies

Pachsiry Chompukum, Chulalongkorn University

The objective of this study is to explore factors influencing job satisfaction and motivation of Generation Y members and Generation Z students in the Bangkok Metropolitan Area. The study used questionnaires to collect data from 390 respondents.  Descriptive and inferential statistics, including factor analysis, reveal that both generations share similar work attitudes in most respects.  Interestingly, Generation Z members value more highly jobs that provide opportunities to share challenging ideas, a greater work-life balance, and the motivating factor of self-happiness. The implications of the study can help organizations to enhance job satisfaction and motivation of Generation Y and Generation Z employees. In addition, the study contributes to the development of human resources management principles and practices.

Nattida Chakrapeesirisuk, Chulalongkorn University

Faculty of Commerce and Accountancy

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Published

2020-08-04

How to Cite

Chompukum, P., & Chakrapeesirisuk, N. (2020). Factors Affecting Job Satisfaction and Motivation: A Case Comparison of Generation Y and Generation Z in Bangkok. Creative Business and Sustainability Journal, 42(3), 1–18. Retrieved from https://so01.tci-thaijo.org/index.php/CBSReview/article/view/243001

Issue

Vol. 42 No. 3: ISSUE 165, JULY - SEPTEMBER 2020

Section

Research Articles

License

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