Published: 2020-08-04

Research Articles

Factors Affecting Job Satisfaction and Motivation: A Case Comparison of Generation Y and Generation Z in Bangkok

Pachsiry Chompukum, Nattida Chakrapeesirisuk

1-18

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Determinants of Thailand’s National Innovative Capacity

Suthasinee Yodudom, Tanachote Boonvorachote, Krissana Treesivattanakul

19-38

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Methods of Reporting Research Results of Second-order Construct of PLS-SEM

Chanta Jhantasana

36-67

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Influence of Reference Groups and Positive eWOM on Consumer Responses to Green Products

Chonlada Sajjanit

68-92

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